Tag Archives: The Referral Engine

There are so many reasons why a person might choose one business over another.  When it comes to a referral, trust is the main reason why people refer a person or a business.  According to John Jantsch, author of The Referral Engine, trust is the single biggest reason why people make referrals. I often wonder why trust is so rare, considering the amount of business service professionals and companies receive from referrals. It has happened to me and if you are … Read More →